Nadin Rayya
Hey! I’m a content designer with a knack for creating user-centred product experiences that help people.
I’ve worked with lifestyle and entertainment heavyweights, as well as for-good companies and non-profits across Dubai, London and Athens. I love bringing research in to drive content strategy and sketching out creative ideas.
I care about storytelling and changing mental models that are based on cultural assumptions. That’s because I fit into more than 1 culture and speak 4 languages.
Outside of content design, I’m a reader, history buff, and explorer of ideas and cities.
Working in a global location-independent team is where I thrive.
This is how I can help you
- Content strategy
- Content research and testing
- Information architecture
- Content design systems
- UX writing
- Message positioning
- Editing
This is what I’ve worked on
Cross-cultural content design
I’ve lived in London, Athens and Beirut. This inspires me to
stay curious about other cultures and learn from others, too. Finding ways to cater to diverse audiences, including those whose first language might not be English, through content design intrigues me.
I bring this mindset with me when approaching my work.
A global outlook
Before pivoting into content design, I spent 8 years writing across the education, employee engagement and energy sectors at:
- Macmillan Education, for markets like Spain, Mexico, China – London
- Ipsos Karian and Box, for brands like HSBC, Aviva and Asda – York
-
CCC, the largest construction company in the MENA region – Athens
I also co-founded and run a sustainable investment and development company in Athens.
If I had a superpower
Speaking all the languages of the world would have to be it.
I’m native in English and Greek, fluent in Arabic and my Spanish isn’t too far behind.
I geek out on
History. Podcast recommendations and obscure facts about the past? I’ve got you covered.
The Master and Margarita. It’s the only book I collect in different editions!
I’m based in Athens and London
Available anywhere
